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How Marketing to the Cultural Sensibilities of Hispanic Consumers Can Have a Huge Impact On Your Results

Hispanic consumers are more engaged and will respond better to content when they're meaningful to them. One way to create meaningful content is to incorporate culture into your campaign.  According

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When Marketing to Hispanics Online, Do You Use English or Spanish?

In a survey done by Think with Google, 70% of respondents said it's important for a website's content to be culturally relevant when they're gathering information about a purchase.


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Hispanic Marketing Trends 2018

According to the Pew Research Center, the Latino population in the United States has reached nearly 58 million in 2016 and has been the principal driver of U.S. demographic growth, accounting for..

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How biking holds me accountable

I've been biking ever since a kid where me a group of friends would tear up the streets in our BMXs and Haros. When I was a teenager, I got into road biking by participating in a few 300-mile bike..

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