How to Humanize Your Marketing Funnel
June 3, 2019
Your prospects and customers’ experience with your business are intertwined. Your customers don't ever think of themselves as a "prospect, lead, customer," they think of themselves as human. To humanize interactions, we use the model of the Flywheel. The Flywheel focuses on delivering on forces that move your prospects, leads, and customers forward in their experience and removing the barriers that slow them down.
You’ll first want to begin by identifying the core activities you are doing to attract, engage and delight prospects and customers within your marketing, sales and service aspects of your business.
- I provide value to prospects by…
- I make it easy for prospects to buy by…
- I make my customers successful by…
Here’s an example of Media Garcia’s Flywheel
- We provide value to prospects by free SEO reviews and Growth Planners
- We make it easy for prospects to buy by crafting curated growth retainers
- We make our customers successful by growing their business website traffic, leads, and sales
Once you have identify your core activities...look at all the actions within the core activities to deliver on them. What are the forces in your core activities moving the flywheel. How are you delivering on your core activities within your marketing? Sales? Service?
We could say a lot more about the process of building your flywheel, but Hubspot simply does it best. Check out HubSpot's article on building your own flywheel for your business.
Another reason why the flywheel is so valuable? Your three core marketing, sales and service activities are your main measurable KPI's (Key Performance Indicators). Adding momentum to each area will propel the others, resulting in spinning the flywheel faster towards your growth.
Create your own flywheel in 15 minutes! With a strategy call at the click of a button.