Do you have a customer loyalty or rewards program? Do you log client birthday's in your system for future reference? What about mailers or newsletters?
Collecting data can be beneficial for the consumer and retailer at large. Check out what we've found in our research, including;
- Three things retailers need to know about data collection
- Cookies versus fingerprinting
- How data collection can assist with accessibility
- Steps retailers can take when collecting personal data
- Risks to watch out for when collecting data
Want data collection to benefit your business and customers?