There are many impactful ways to reach your targeted audience, while simultaneously branding yourself. If done right, these practices will set you apart.
First, define your target audience by learning what they are interested in, how they use social media, and when they are on apps. This is how you can stay relevant and appeal to potential customers organically.
Establish your location
Add it to every social media post or story. Add it in hashtags at the bottom of captions or in captions to increase exposure. Follow local accounts to increase familiarization within the community at large, this will put you on the map. Interact with accounts in your industry to foster relationships and catapult engagement on all platforms. The goal is to link your city to your business to your community.
They are incredibly flexible and diverse in practice. It is a way to get noticed in ever-changing algorithms that prioritize paid content on your customer's feeds. This is a great way to brand yourself by using creative hashtags that connect to your brand's core values, integrate your brand in a trend, or blaze a new path completely that people will be compelled to join in.
Creating social media content that is relatable to your target audience is crucial to get the engagement that will generate leads. This is priceless because continuing these efforts will increase your reach to countless users that may be looking for services like yours.
Learning what your clients are interested in will set you apart in branding your business. Then familiarize yourself by establishing where you operate so that potential customers can reach you and engage with other local social media accounts. Lastly, implement relevant hashtags on each post to draw in leads.
If you are interested in learning how to implement these tools, download our guide!